This guide can help complex care providers, program leaders, consumer advocates, and communications professionals, more effectively frame messages to:

• Communicate program goals and priorities to patients, families, and the community at-large.
• Coordinate more effectively with patients, families, providers and community partners to meet patient’s needs.
• Convince institutional leaders and payers to invest in new complex care programs.
• Recruit community partners to participate in existing complex care programs.
• Demonstrate that existing programs are complex care programs.
• Advocate for policy change.
• Develop promotional or social media materials or speak to the media.

Talking about complex care: A guide for clear and effective communications  presents core and audience-specific messages as well as practical guidance for communicating what complex care is and the value it provides. The language outlined in the guide reflects the shared priorities and perspectives of a diverse array of stakeholders, including people with lived experience of complex needs.

The guide was developed by the Camden Coalition’s National Center for Complex Health and Social Needs and the Center for Health Care Strategies through support from the Robert Wood Johnson Foundation and The SCAN Foundation.

Find the at-a-glance fact sheet on complex care messaging here.